Assemble a global team, redesign samsung.com, and consolidate all of the sites into one instance of Adobe AEM. Our team was involved from pitch to handoff.
There were multiple teams across five time zones, untold numbers of stakeholders domestic and abroad, and a colossal undertaking to consolidate all the Samsung.com instances across the globe.
It was a 24-7 operation, and we used video handoffs, embedded New York designers in Korea, and had many calls late into the night. The bulk of this all happened during Covid, but thankfully we could move things entirely online to get it all done.
The strategy was to tackle the designs in two phases. We began with wireframes, base components, and styles. Each wave consisted of hundreds of designs for wires, pages, components, and sections.
I led the visual design team from New York which included designers in Los Angeles and embeds in Korea. We handled a lot of the groundwork and designs for page layouts, components, and the design system. Again, it was a truly collaborative effort with a twenty-four-hour design cycle, as our teams in Korea would then take over work during our nights and handoff everything back to us in the morning.
HOMEPAGE AND GLOBAL NAV
The homepage and global nav were a culmination of efforts from our team and the team overseas in Korea. Of course, it contains your tried-and-true components. Still, we had the opportunity to build flexibility into each component, and the final nav was informed by extensive user testing and global feedback and performance.
The journey takes you through the Product Family, Product Category, Product Finder, and finally, the Product Detail pages from the homepage. Our team helped design all of the templates and components in collaboration with the global team.
Our team built most of the foundation and the framework for the style guide. The Duotone team in Korea established and managed on their end a Sketch Cloud library that then tied in with all the design files. That process enabled consistency across the entire global team and informed the final living style guide.
Big thanks to Cheil and Duotone overseas.