SAMSUNG CONNECTED LIVING
ROLE
Associate Creative Director
DATE
2019
LOCATIONS
Miami/Fort Lauderdale
THE CHALLENGE
Samsung has an awesome range of smart devices. The challenge was to create a dedicated space within Samsung.com to introduce customers to their connected devices with storytelling.
CONTENT PRODUCTION
An extensive process was undertaken to get this new-ish smart device concept actualized. From naming exercises, UX workshops, and full-on still and video content production from pre-to-post.
SITE AND EXPERIENCE DESIGN
After sweating the wires, prototypes were created using Framer X to demonstrate the motion and video content. The final prototypes acted as deliverables for the dev and authoring teams, smoothing the handoff process and providing an efficient on-time launch.
Connected Living landing page. This is the jumping-off point for the stories. This page also contained a Quizzard™ if you wanted to drop right into a story moment based on particular interests or devices.
STORIES
Three stories were written, cast, and shot simultaneously with still photography and video. Each story contains six "beats," demonstrating how Samsung devices can connect in everyday life scenarios. Also included were "Shop the moment" and "Quick start guide" pages for each beat.
Family Connection. The day in the life of a family, with the help of smart technology.
Endless Entertainment. Use connected devices to pimp out your pad and throw a rager.
Work-life balance. A busy couple keeps it together with advanced connectivity.
Final IFA edit for the 60'x10' screen. Sound on.
AMAZING TEAM
CREATIVE DIRECTORS
Brian Brown
Tim Wolf
PRODUCERS
Mike Diaz
Allie Hettler
IFA
Javier Urquiza
Lou Antonucci
MANAGEMENT
Ellen Dougherty
Roshan Patel
DESIGNERS
Samuel Stringer-Hye
Nathalie Escobar
COPY/TREATMENTS
Ainsley Waller
Brenna Horrocks
DIRECTORS
Roos Bros.
PHOTOGRAPHY
Courtney Ryan
Ruben Alves
POST
Kenneth Kelly
Finish Boston
And many, many more.