Samsung has an awesome range of smart devices. The challenge was to create a dedicated space within Samsung.com to introduce customers to their connected devices with storytelling.
An extensive process was undertaken to get this new-ish smart device concept actualized. From naming exercises, UX workshops, and full-on still and video content production from pre-to-post.
SITE AND EXPERIENCE DESIGN
After sweating the wires, prototypes were created using Framer X to demonstrate the motion and video content. The final prototypes acted as deliverables for the dev and authoring teams, smoothing the handoff process and providing an efficient on-time launch.
Three stories were written, cast, and shot simultaneously with still photography and video. Each story contains six "beats," demonstrating how Samsung devices can connect in everyday life scenarios. Also included were "Shop the moment" and "Quick start guide" pages for each beat.
And many, many more.