SAMSUNG CONNECTED LIVING

ROLE
Associate Creative Director

LOCATIONS
Miami/Fort Lauderdale

THE CHALLENGE

Samsung has an awesome range of smart devices. The challenge was to create a dedicated space within Samsung.com to introduce customers to their connected devices with storytelling.

CONTENT PRODUCTION

An extensive process was undertaken to get this new-ish smart device concept actualized. From naming exercises, UX workshops, and full-on still and video content production from pre-to-post.

SITE AND EXPERIENCE DESIGN

After sweating the wires, prototypes were created using Framer X to demonstrate the motion and video content. The final prototypes acted as deliverables for the dev and authoring teams, smoothing the handoff process and providing an efficient on-time launch.

Connected Living landing page. This is the jumping-off point for the stories. This page also contained a Quizzard™ if you wanted to drop right into a story moment based on particular interests or devices.

STORIES

Three stories were written, cast, and shot simultaneously with still photography and video. Each story contains six "beats," demonstrating how Samsung devices can connect in everyday life scenarios. Also included were "Shop the moment" and "Quick start guide" pages for each beat.

Family Connection. The day in the life of a family, with the help of smart technology.

Endless Entertainment. Use connected devices to pimp out your pad and throw a rager.

Work-life balance. A busy couple keeps it together with advanced connectivity.

TACO (EMPANADA) TRUCK

On-the-set design and branding for Carlotta and Jose's food truck. The art department had this printed locally and applied before noon.

truck-brand-lockuptruck-brand-lockup

2019 IFA EXHIBITION BERLIN

Following the rollout of the Connected Living site and experience, we were asked to utilize the assets and create an immersive experience out of 7 panels. One panel was 60' wide x 10' tall.

Final IFA edit for the 60'x10' screen. Sound on.

AMAZING TEAM

CREATIVE DIRECTORS
Brian Brown
Tim Wolf

PRODUCERS
Mike Diaz
Allie Hettler

IFA
Javier Urquiza
Lou Antonucci

MANAGEMENT
Ellen Dougherty
Roshan Patel

DESIGNERS
Samuel Stringer-Hye
Nathalie Escobar

COPY/TREATMENTS
Ainsley Waller
Brenna Horrocks

DIRECTORS
Roos Bros.

PHOTOGRAPHY
Courtney Ryan
Ruben Alves

POST
Kenneth Kelly
Finish Boston

And many, many more.