A digital rebrand built-up from the VoIP-up. Comcast Business approached our team to tackle everything from UX and a flexible design system to responsive page designs. We helped with an end-to-end site redesign with a focus on small, local, and enterprise businesses.
Design started with a traditional waterfall approach beginning with UX. However, it quickly evolved into a parallel dance between UX, strategy, design, and development.
A straight-forward approach at first glance, the re-architected homepage was considered mobile-first and has built-in modularity and component flexibility. Carousels were purposely forgone for simplicity and performance.
Different product line pages and templates for each product were considered from a clearly defined and organized path through the main navigation. Organic search paths were also easier to navigate, given the improved user experience.
Mobile-first, check. Tablet breakpoints could not be ignored or underhanded since a lot of small business is happening in that range. Flexibility and scalability go hand-in-hand here with light and dark mode color themes.
Crucial to any site reboot, our team created, maintained, and socialized an atomic design system across internal and third-party teams. The system is evolving and scaling to suit the needs and challenges of Comcast Business and its customers.