Comcast Business

COMCAST BUSINESS

INTRODUCTION

A digital rebrand built-up from the VoIP-up. Comcast Business approached our team to tackle everything from UX, a holistic and flexible style guide, to responsive page designs with a focus on small and medium-sized businesses.

ROLE
Associate Creative Director

DATE
2017 – 2018

COLLABORATORS
In-house Creative/Development

DESIGNS

Design started with a traditional waterfall approach beginning with UX. However, it quickly evolved into a parallel dance between UX, strategy, design, and development.

HOMEPAGE

A straight-forward approach at first glance, the re-architected homepage was considered mobile-first and has built-in modularity and component flexibility. Carousels were purposely forgone for simplicity and performance.

LINES OF BUSINESS

Different product lines pages and templates for each product were considered from a clearly defined and organized path through the main navigation. Organic search paths were then easier to navigate as well, given the improved user experience.

SYSTEM AND APPROACH

Mobile-first, check. Tablet breakpoints could not be ignored or underhanded, since a lot of small business is happening in that range. Flexibility and scalability go hand-in-hand here with light and dark mode color themes.

Adaptive mobile layouts.

A Comprehensive Living Style Guide

Crucial to any site reboot, our team created, maintained, and socialized an atomic design system across internal and third-party teams. The system still lives on, ever-evolving, and scaling to suit the needs and challenges of Comcast Business and their customers.

Light and dark mode samples from the style guide.

RESULTS

PERFORMANCE DATA

MARCOM PLATINUM AWARD 2018

TOOLS USED

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