COMCAST BUSINESS

INTRODUCTION

A digital rebrand built-up from the VoIP-up. Comcast Business approached our team to tackle everything from UX, a holistic and flexible style guide, to responsive page designs with a focus on small and medium-sized businesses.

ROLE
Associate Creative Director

DATE
2017 2018

COLLABORATORS
In-house Creative/Development

DESIGNS

Design started with a traditional waterfall approach beginning with UX. However, it quickly evolved into a parallel dance between UX, strategy, design, and development.

HOMEPAGE

A straight-forward approach at first glance, the re-architected homepage was considered mobile-first and has built-in modularity and component flexibility. Carousels were purposely forgone for simplicity and performance.

  • SMB Homepage - Campaign

LINES OF BUSINESS

Different product lines pages and templates for each product were considered from a clearly defined and organized path through the main navigation. Organic search paths were then easier to navigate as well, given the improved user experience.

SYSTEM AND APPROACH

Mobile-first, check. Tablet breakpoints could not be ignored or underhanded, since a lot of small business is happening in that range. Flexibility and scalability go hand-in-hand here with light and dark mode color themes.

  • Comcast Business

Adaptive mobile layouts.

A Comprehensive Living Style Guide

Crucial to any site reboot, our team created, maintained, and socialized an atomic design system across internal and third-party teams. The system still lives on, ever-evolving, and scaling to suit the needs and challenges of Comcast Business and their customers.

Light and dark mode samples from the style guide.

RESULTS

comcast-business-resultscomcast-business-results

PERFORMANCE DATA

MARCOM PLATINUM AWARD 2018

TOOLS USED