COMCAST BUSINESS

Challenge

A digital rebrand built-up from the VoIP-up. Comcast Business approached our team to tackle everything from UX and a flexible design system to responsive page designs. We helped with an end-to-end site redesign with a focus on small, local, and enterprise businesses.

Role
Associate Creative Director for the Visual UI design, integrated design system, and UX creative direction. My team worked closely with brand stakeholders and developers to design and develop page layouts, establish new look and feel, enhancements, and net-new components. We also consulted on a Pattern Lab integration that enabled the theming, prototyping in real code, and ultimate source of truth for the entire organization.
Project Details
Date: 2018 | Agency: Razorfish | Collaborators: Comcast Business UX team and developers.

Designs

Design started with a traditional waterfall approach beginning with UX. However, it quickly evolved into a parallel dance between UX, strategy, design, and development.

Homepage

A straight-forward approach at first glance, the re-architected homepage was considered mobile-first and has built-in modularity and component flexibility. Carousels were purposely forgone for simplicity and performance.

Lines of Business

Different product line pages and templates for each product were considered from a clearly defined and organized path through the main navigation. Organic search paths were also easier to navigate, given the improved user experience.

Comcast-Business-Internet-LOB
Comcast-Business-Business-Internet
Comcast-Business-TV
Comcast-Business-Business-TV-2
Comcast-Business-Phone-LOB
Comcast-Business-Phone-Voice-Mobility

System and Approach

Mobile-first, check. Tablet breakpoints could not be ignored or underhanded since a lot of small business is happening in that range. Flexibility and scalability go hand-in-hand here with light and dark mode color themes.

Design System

Crucial to any site reboot, our team created, maintained, and socialized an atomic design system across internal and third-party teams. The system is evolving and scaling to suit the needs and challenges of Comcast Business and its customers.

Comcast-Business-Comprehensive-Living-Style-Guide

Results

comcast-business-results

Marcom Platinum Award 2018

2020-Platinum-Statuette
Magical Graphical, LLC.
MMXXIII Jason Bishop
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