Latest Work
These are snapshots of current work. Case studies will follow for the bigger projects 🫰.
Coach, Coach Outlet, & Kate Spade
Product Listing Page
What went into the latest PLP for Tapestry brands? A thorough value analysis of previous state PLPs, data, UX Research, Baymard, Neilsen, and stakeholder requirements, to name a few.
The concept is for the PLP to be more shoppable rather than only a driver of Product Detail Pages. Major changes we made:
- A full-width, seamless background and elevated aesthetic.
- An overhauled filtering system with category wayfinding.
- Much-improved usability with fewer clicks and clutter.
Role
Digital Design and creative direction, leading the team on the strategy of several designers, activation, UX, and accessibility.
Team
Brinda Munuswamy, Product Manager; Jonathan Martinez, Senior Designer; Juliana Botero, Senior Designer.
With the desktop experience, we went full-width and completely overhauled the filtering system.
The seamless mobile experience.
PLP Redesign Results
This template was a clear winner, outperforming the old design on desktop and mobile.
+12%
Page Click-throughs
+16%
Add to Bag Rate
+1.06%
Conversion Rate
Coach & Coach Outlet
Product Detail Page
Product Detail pages are the heart of any E-commerce experience. We took this seriously by conducting a thorough value analysis of the current base experience and identified problems to solve.
We don't want to interfere with the customer's work, so we focused more on elevating the experience and providing a more immersive and convincing level of visual details.
Role
Digital Design and creative direction, leading the team on the strategy of several designers, activation, UX, and accessibility.
Team
Solange Perez-Infante, Product Manager; Jonathan Martinez, Senior Designer; Juliana Botero, Senior Designer.
This is a paradigm-changing design. It has a vast gallery presence, and a multi-function bar consolidates the product meta and purchasing functionality in one convenient place.
PDP mobile continues to evolve. It's the heart of any E-commerce experience. We are utilizing a parallax and enhanced gallery with experimental color immersion.
Coach Outlet
Homepage
Shophouse's insights helped shape Coach Outlet's future direction while we strategically integrated detailed design, usability, and reusability.
- We prioritized accessibility, motion, and refreshed typography
- Layed the groundwork for experimentation with strategic business goals
- Customer-centric vision in mind
Role
Digital Design and creative direction, leading the team on the strategy of several designers, activation, UX, and accessibility.
Team
Hugh Connelly CD; Anna Parellada, ACD; Becca Mignanelli, VP E-Commerce; Jonathan Bailey, CD (Coach)
Gamestop
Site Concept
Future concept for GameStop. A collaboration with the CMO succeeded in lifting aesthetics to the current state. The goals were to bring gaming excitement to life and give new releases more visual prominence.
The gamer audience was deeply considered with a dark mode aesthetic while distinguishing the look and feel in the competitive landscape of gaming e-commerce.
Role
Digital Design and creative direction, directly collaborating with Gamestop leadership for a visionary future for Gamestop's homepage and site look and feel.
Team
Gamestop
Tapestry
Multi-brand Motion Style Guide
Motion is the special sauce in UI design that brings everyone together. We created a guide to align all the efforts to maintain consistency, define motion tokens, and give each brand its version of motion.
Role
Digital Design and creative direction, from the conception of the motion guide to the execution and systemized tokens.
Team
Jonathan Martinez, Senior Designer
Collaboration is a superpower.
Magical Graphical
©Jason Bishop
