Edmunds is the premier destination for car research and shopping. Edmunds is known and trusted on everything from price negotiating, dealer inventory, long term car reviews, and live help when you need it.
This site refresh focused on a new product, "Price Promise," that enabled users to lock-in prices with dealers. Our design team was tasked with getting users to the core pages efficiently and guiding them towards a guaranteed great deal.
We designed a new in-app experience to coincide with the site refresh. Triggered by geolocation, the app provides additional lot-only services and functionality.
The redesign was responsible for a 3.9% increase in profit in its first two quarters. Increased conversions via a more streamlined build and style picker helped improve the overall user experience. The redesign was also awarded the top prize in its class by J.D. Power.