Columbia University Medical Center (CUMC) consists of four schools, several hospitals, and institutions. CUMC is historically the first academic medical center in the world.
Columbia University needed a fresh look for both their two major properties, CUMC and The College of Physicians & Surgeons. These visual styles inform the entire distribution of sites that encompass the schools on the whole medical campus. We utilized the same responsive/adaptive grid system across Columbia University properties, including ColumbiaDoctors.
COLLEGE OF PHYSICIANS & SURGEONS
Our teams collaborated to invoke a familiar, though unique branding for one of the schools, demonstrating how the branding scales.