ColumbiaDoctors is the clinical practice of Columbia University Medical Center, providing cutting-edge research and health services for adults and children. The primary goal of the project was to enhance the site beyond being a search engine for doctors. This full-scale overhaul included a unique custom site for Children's Health and added more content, improved user experience, and gave the directories a fresh look and feel.
We began our designs with a variety of element collages. Those quick studies enabled us to hone into a look and feel quickly for both ColumbiaDoctors and Children's Health. Templates, styling, and the grid were used to further relate the brands while still giving them their own distinct identities.